Kay Say & Match

Version: 2.0 | Cost: In App Purchases

Level 2 - General Health
Country: GB
Category: Development
Released: 15/01/2018
Updated: 31/10/2019
Version: 2.0
Size: 106mb
Developer: Kay Pictures Ltd
Reviewed On: 17/01/2020
This App achieved an ORCHA score of 74%.

It was assessed as a Level 2 App. These apps are focused on general health. They may collect data and they may have a number of more advanced features. Where they collect data we assess their data use policies and compliance with relevant standards. Because they are health focused we also assess their compliance in the Clinical Effectiveness as well as the User Experience domains.

This App doesn’t collect any data and it is therefore only assessed and scored based on its performance in the User Experience and Clinical Assurance sections of our review.

Data Privacy
Not Applicable
View details
Clinical Assurance
View details
User Experience
View details
Developer description
The Kay Say and Match app helps very young children to learn the special pictures that are used to measure vision, ready for a professional eye test. The app is aimed at children aged from 15 months who are just learning to talk, and to help children over 24 months learn to match. The Name game teaches the names and sounds of the six Kay Picture optotypes (vision testing pictures). Knowing the picture names will give the child confidence to perform a professional vision test earlier than otherwise. The Match game associates the six pictures with cartoon animations to help learn the concept of matching the same picture. The game is fun and easy, with sounds and cheering rewards. The Practice game simulates the key aspects of a professional vision test, where the picture to be matched is shown separately, remembered, then matched. This game does not measure vision, but allows a very young or shy child to practice in a fun way and gain familiarity and confidence before an eye test. The Test game is an in-app purchase. This provides a speaking matching card to be used during a professional vision test. Each picture says its name when touched, making it easier for the examiner to hear which picture has been chosen, and more fun for the child. This is particularly helpful for children with some additional needs, such as autism.
Read More

We have identified that this App provides the following key features

Goal Setting and Gamification
The App allows users to set health and wellbeing related goals and may support games and challenges around achieving that

This review area looks at what information an App collects from users, what it does with that information and how secure is its handling of that data. For some Apps this is only a minor issue as they don’t gather much information. Other Apps can gather lots of very personal and sensitive information and for these it is important to know how they go about handling this.


This review area looks at what evidence there is that there is a suitably qualified professional or organisation behind the App or that it has been endorsed, accredited or underwritten by such an individual or organisation. It also assesses what evidence there is around user testing and the effectiveness of the App in terms of claimed health benefits. The higher the Level of the App and the more sophisticated its functions, the more crucial this becomes.

Professional Assurance

It was clear from our review that a suitably qualified professional or organisation was involved in the Apps development.

It was clear from our review how regularly the advice and guidance given by the App was reviewed and updated by relevant professionals.


This Review Area looks at how an App has been designed to support the overall user experience. This includes its availability on both primary platforms, how customisable the App is, how well it caters for end users with different capabilities and needs – such as visual or other impairments – how content is managed, how well supported the App is and what it costs. This area also looks at overall User Review scores from both platforms.


It wasn'tclear from our review that the App had been through end user testing as part of its design and development.


The App does provide customisable features.

End user capacity

The App does provide support for users with poor sight.

The App does provide support for users with hearing difficulties.


The App doesn't appear to have a clear approach to dealing with user issues.


The App isn't entirely free to use.

We evaluate more apps than anyone, so that you can be aware of the good and bad.

Any score below 65% would indicate that an App has some issues that users should investigate further prior to using this App.

Scores below 45% indicate that an App has considerable issues or challenges and in its current form is potentially unhelpful or unsafe.

Other Search Results